I get asked all the time about touring and what it's like and how to get going on the road. After hitting the road the better part of the last two years zig-zagging the country here's what I know to be true about the almighty touring.
1. It is ALL and it is MIGHTY when it comes to your career. If you want a career in music you're going to HAVE to get out on the road at some point.
2. Have realistic expectations. If it's your first time in a city don't expect a great turnout even if you have great local support and a ton of exposure rolling. #3 explains why.
3. Exposure for as vital as it is to your career only does one thing and one thing only. That is to introduce people to your music - it doesn't make fans. Think of it this way: The first time you meet someone of the opposite sex you may find things appealing about them but you're very seldom smitten off of an initial encounter. That video and that song on the radio is important and needed, may even start watching more of that artists work but it isn't until you get to know them that suddenly you find yourself making a decision on whether you're really into them or not.
4. You need grit to do this and a lot of grit to progress. Grit can be described as stamina, endurance, perseverance, optimism, work ethic, determination, a relentless effort and highly intensified focus on reaching a goal.
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